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Ebook Publishing The Advantages Of Ebook Publishing And Why You Need To Get In Now!

Ebook publishing is becoming more popular for those who have less time to sit down with a good book. Ebooks provide a condensed version of information that can be skimmed through after checking your mail. They can also have enhancements that regular books do not to include an interactive capacity, hyperlink, and multimedia capabilities. Some ebooks fail because they are not formatted correctly but for the most part, they do very well and the industry is growing fast. Money is made quickly by the professional ebook publisher as well as the individual writer. Ebook marketing consists of creating a website and affiliate options to get the word out about what is offered. '

Free ebook marketing is also a great tool to promote a larger more expensive product. Everyone loves something free. It is the perfect avenue for showing your brand to the world. No special talents are necessary to create your ebook you need a good idea and a good ebook publishing strategy. Publishing software makes the most of the information and compiles it into a format that makes things easier and more manageable to share with the world.

The idea behind making a profit with ebooks is to do as little work as possible and make the most money you can out of the information. Sending it around the world is no problem either because it can go from email to email or be downloaded on the internet directly. No stamps needed for this profitable online business model!

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your FREE copy now before it's gone!

Background On The Inventor And The Invention Of Podd Publishing For Self Publishing Authors

I'm Bruce Batchelor, the guy credited with inventing on-demand book publishing, also called print-on-demand or POD publishing. That's the business process behind the services offered by AuthorHouse, BookSurge, Lulu, Xlibris, Spire, Agio Publishing House, Trafford and other 'author services' companies. "Invent" is an odd term, since I didn't design any particular machine or gizmo, but rather I took existing devices and processes, and recognized how they could be combined into a viable business. That portion of the book industry now generates about $200 million per year in sales volume, and has enabled about 100,000 authors to be published since its inception back in the mid-1990s.

Here's a bit of background to that invention ...

Probably just like you, I have had a lifelong love of books. From following along as my mother read to me as a toddler, through my pre-teen years captivated by the Biggles and Hardy Boys books, I was mightily impressed with the printed word. Then, while working on my high school's yearbook, I discovered that one could create books simply by being so bold as to typeset the words and pay a printer to make bound copies! After that, there was no stopping me.

In the 1970s, I wrote, self-published and successfully marketed two bestselling books, doing so independent of any conventional publishing house, somewhat oblivious to how selling books was supposed to be so terribly difficult. The marketing for those two titles was so obvious and straightforward that I thought marketing for all books would be as simple. I no longer believe that!

For the past 30 years, I've worked at editing, ghost-writing, publishing and marketing, sometimes with conventional publishing houses and more often assisting the self-publishing authors who bravely live on the fringes of the book industry.

During these three decades, my wife Marsha and I also operated a communications consultancy. We created marketing programs for business, non-profit and government clients. We designed, typeset and pasted-up literally thousands of books, magazine issues, brochures, technical manuals, reports, newsletters and ad campaigns. Generally, I was involved in the writing and editing of each job to some extent and Marsha was the graphic designer. We won numerous awards - the most gratifying ones were for the effectiveness of campaigns, rather than prettiness. I've taught marketing at the college level, and also worked as a newspaper journalist and magazine editor. When writing work was scarce I worked as a surveyor, fisherman and parks patrolman. Going way back, I was a computer programmer-analyst, and earned an honors degree in pure mathematical problem-solving. In the mid-1970s, I lived in a log cabin in the Yukon, sometimes going on long winter camping trips with a team of sled dogs, and often just sitting and thinking.

That eclectic background provided me with a unique vantage point in 1994 to foresee an amazing opportunity emerging from the convergence of certain technologies and trends. Print-on-Demand equipment + the Internet information super-highway + Internet search engines + credit cards + e-commerce + desktop publishing + email + Adobe PostScript + authors anxious to be published ... I envisioned a book publishing service that would help independent authors everywhere. It would conform with the conventional publishing industry by having ISBNs and copyright registration and library cataloging, yet it would be different in a very important way. It would conduct most of its business over the new Internet, and would use print-on-demand manufacturing to produce only as many books as needed. To keep costs to the absolute minimum, we would go one step beyond 'just-in-time' inventory to be totally 'on-demand', printing the books only after an order came in. Most people thought I was nuts.

Within a year, Trafford Publishing had been formed in Victoria, BC, and we had our first paying clients. These were pioneering authors who were departing from the book industry's old distribution model , for the novel concept of promoting and selling books largely over the Internet.

By 1996, Amazon.com had begun to popularize the notion of buying books over the Internet. As well, Baker & Taylor, one of the USA's largest book distributors, had set up POD equipment to print back-list titles for publishing houses, calling their service Replica Books. Then Ingram Book, the USA's largest distributor, built a monster POD printing factory in Tennessee beside their largest warehouse, so POD books could flow into Ingram's distribution system and out to bookstores and online retailers. Initially called Lightning Print, this print service later became Lightning Source Inc. . Soon other companies opened and adopted Trafford's POD business model of serving independent authors: Xlibris, iUniverse, AuthorHouse and dozens of others. Now some newer publishing services, such as Lulu.com and Blurb.com, offer on-demand book printing without book trade distribution.

During my 11 years as Trafford's founding publisher and CEO, it grew to become one of the world's most prolific publishing houses with more than 10,000 active titles from indie authors living in more than 100 countries. Currently, thanks to Trafford and similar POD publishing services, over 30,000 new authors are published every year.

Now we authors are entering a wonderful new chapter in indie publishing, highlighted by ever-expanding distribution using eBook editions, audio books and truly global POD production. I call this coming phase the multiple long tails era and predict that greater awareness and availability of indie books will significantly boost the average number of copies authors sell, and quadruple the count of new indie titles by 2010.

Helping authors realize their dreams is magical for me. In July of 2006, I left my leadership position at Trafford to return to working personally with authors, their manuscripts and those dreams. Once again, as we did before launching the POD revolution, my wife and I are operating a small publishing company - Agio Publishing House . I feel very fortunate and privileged to be editing and advising creative people. I recently interviewed top executives in the largest POD author service companies and dozens of indie authors. The result is my new book, Book Marketing DeMystified [Agio, ISBN 978-1-897435-00-7].

A big thank you to all the authors who embrace print-on-demand publishing and who continuously amaze the world with your writings and thoughts.
Bruce Batchelor is the inventor of print-on-demand publishing (POD publishing) and author of Book Marketing DeMystified: Enjoy Discovering the Optimal Way to Sell Your Self-Published Book [ISBN 978-1-897435-00-7]. He is the CEO at Agio Publishing House (http://www.agiopublishing.com) and a presenter at writers conferences.

Ezine Publishing 5 Insider Tips For Publishing An Ezine That Can Make You Rich

One of the best and most lucrative forms of business on the Internet today is selling and publishing ezines. Here are five tips on how to successfully publish a money making ezine.

Step 1: Build A List Of Subscribers

In order to be able to publish a money making ezine, you need a large base of subscribers who will follow your work and ultimately purchase it.

Step 2: Create A Newsletter Content Website

This means that you can create a website and continually update it, similar to blog posts. This will, in the end, build you a community of loyal readers who would purchase your ezine from you.

Step 3: Accept Paid Advertising

To publish a money making ezine, you should be willing to accept paid advertising. It can quickly add up, and may even be a primary source of your income for that ezine.

Step 4: Paid Subscriptions

This is the next big thing in ezines when it comes to making money. Users pay monthly fees, per issue fees, etc, to generate income for you.

Step 5: Use Message Boards

Find some descent message boards that are related to you ezine topic. As you continue to visit these message boards regularly, begin to give advice, help or information to people. After a while, you will build up a good reputation with them and they will want to buy your ezine.

I hope that you have learned many good techniques about how to publish a money making ezine and hopefully you will be able to put these tips and techniques to good use.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your FREE copy now before its gone!

Self Publishing Avoid The 5 Biggest Mistakes Authors Make When Self Publishing

Self-publishing a book is growing more and more common these days.

It may in fact be the only way new authors can get published.

There are lots of reasons for that. Commercial publishers are pulling back on the number of books they are publishing. They are less willing to take risks on new authors. In fact, increasingly they are looking to successful self-published authors rather than first-time authors who approach them.

Technology also makes it more attractive to self-publish. No longer do authors have to order thousands of books upfront, just to be published.

"Print on demand" technology means the book does not need to be printed until it's actually sold. An author's upfront costs need not be astonomical, nor do authors need to be stuck with a garage full of books they may or may not sell.

Given these realities, self-publishing can make a lot of sense, especially for first-time authors.

However, self-publishing is full of potential traps.

If you've ever done a search on Google for 'self-publishing companies," it gets even more confusing. The top search results are from self-publishers themselves, who of course will attempt to woo would-be authors with glowing promises. Many make it sound as if they offer the services similar to traditional publishers, when nothing is further from the truth.

Into this mix comes a welcome book by Mark Levine, The Fine Print of Self-Publishing: The Contracts & Services of 45 Self-Publishing Companies--Analyzed, Ranked and Exposed.

Now about to be released in its Third Edition, the book does authors a great service in ranking some of the most popular self-publishing companies, exhaustively going into the finer points of each company's contracts and ranking them in terms of how author-friendly their terms really are.

In a recent interview with Mark, we discussed the five biggest mistakes authors make when looking into a self-publishing company.

Mistake #1: Not knowing who the book is really for. As a book publishing consultant, I can't tell you how many times people say, "My book is for everyone." It may be, but "everyone" is simply too big a category.

Think about your own book-buying habits. What persuades you to buy a book? Aside from the number 1 persuader--a recommendation from a trusted source--don't you go by which author appears to solve the particular problem you have? If you had a self-help book you wanted to publish, would you be more likely to buy a book called "How to Successfully Publish Your Book" or "How to Successfully Publish Your Self-Help Book"? You might argue that the first title would appeal to every author who wants to self-publish a book, but in fact, a more targeted title and book will outsell the more generally targeted book.

Whether you self-publish or go with a traditional publisher, knowing your audience is key. A commercial publisher won't even consider you if you don't have a clear, demonstrated audience for your book. However, when you self-publish, you are free to write an unmarketable book. Nobody will stop you. You'll just be stuck with a garage full of unsalable books.

Mistake #2: Unrealistic expectations as to how many books you really can sell. Yes, all authors want to be the next big blockbuster phenomenon, but unrealistic expectations could make you vulnerable to spending too much money, especially in cases when you pay less per book if you order large quantities. So what if you pay $5.60 per book for 1000 books instead of $7.80 for 500? You're still out $5600 instead of $3900, and now you have to figure out how to store and sell 500 extra books.

Mark Levine says of his own expectations, "I'm happy if I can go out to dinner at a really nice restaurant once a month on the royalties for my book." A book can be a lot of things: a means of commanding higher speaking or consulting fees, an introduction to your knowledge that you can sell in other, more profitable ways. But in itself, a book is not the most profitable way to earn income.

Which leads to ...

Mistake #3: Not expecting to invest in marketing . In researching for this article, I was surprised at the number of people who warned against self-publishing because "they will not market your book." As if traditional publishers do. Yes, good ones usually do some kind of launch, but they concentrate their limited marketing dollars on authors they know will sell. Any author needs to accept full responsibility for promoting his or her book.

Traditional publishers now demand it. They won't even consider authors who are not interested in marketing their own book. Self-publishers don't demand it, of course. Some will offer marketing packages, but be very careful and very clear about what you will actually get for your investment. But do expect to invest something--if not money, then "sweat equity" in terms of getting the word out.

Mistake #4: Not getting your book professionally edited and designed. Personally, the biggest giveaway to me that a book is self-published is the interior design. Amateurish artwork, sloppy layout , and unproofed copy will kill sales. A retailer can usually spot such a book and will reject it. A potential reader may not be able to put a finger on exactly why a book doesn't appeal, but an unprofessional-looking book will be passed over.

You simply cannot skimp here. Get professional editors to edit you. And a professional book designer to design the exterior and interior of your book. Make sure these people work with books, not other products.

Mistake #5: Getting published by the wrong publisher. There are good publishing companies with fair terms--and quite the opposite. The biggest way publishers gouge authors is in the printing markup, Mark Levine says. "Anything more than 15 percent markup on printing is simply not acceptable, unless you know what it is for and don't mind paying more than you should.'

To find a good publishing company, do your homework well. Don't be afraid to ask the publisher tough questions . Ask other authors their experiences, but be aware that they themselves may not have known there's a better way than what they chose. Self-publishing can be a wonderful way to get your message into the world--or a sinkhole of time and money with disappointing results. With eyes wide open and the right knowledge, you can make your dream of becoming a published author come true.

To ask your own question about self-publishing, and hear his answers , visit http:--www.askaboutselfpublishing.com

For insider information on publishing, visit http:--www.wordstoprofit.com and sign up to be notified of teleseminars, new articles and other resources for writing, publishing, and promoting a book or other information product profitably
--From Diane Eble, "Your Book Publishing Coach"

Fast Ezine Publishing Announcing 5 Creative Secrets To Make Money Through Ezine Publishing

Ezine publishing is another amazing content-based marketing solution that generates great interest among webmasters these days. It is proven effective not only in building trusting business relationship with your client base but more importantly, in establishing yourself as a knowledgeable person in your chosen niche through content distribution.

Here are the 5 creative secrets to make more money with ezine publishing:

1. Swap recommendations with other publishers. Work together with other ezine publishers and convince them to recommend your ezine to their subscribers. In return, you must entice your own subscribers to sign-up with the other publishers. By doing so, you can effectively widen your reach and obtain more subscribers.

2. Keep your subscribers satisfied. This is the best way to keep your current subscribers while you attract new ones. How? When your subscribers are pleased with your ezine content and how you publish them, they are most likely to recommend you to other people online. And since word of mouth advertising is truly effective, you can expect more sign-ups.

3. Incorporate product reviews or affiliate links on your newsletters. Make sure that the products you are promoting are highly relevant to your ezine topic. You will earn commissions each time you are able to make a sale.

4. Expand your email marketing list. The more people subscribed on your list, the more people you can advertise to. That can lead to increased sales potential. Invite more people to subscribe through article marketing, forum posting, and viral marketing.

5. Offer exclusive content or promotions to your subscribers. This is one great way of showing them that you appreciate their membership. Providing them with some incentives once in a while can promote trust and loyalty among your subscribers.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building
Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

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